Fountain was born in the great city of New York and was conceived by a beautiful Swede, Tomas (that's him in bed with his dog) and a man on a mission, Bruce.

As two anti-social husbands to wives who became fast friends, they came to realize they could be less anti-, more selectively-social with each other. Fast forward through the sharing of drinks, past lives, family, and career ambitions, and here we are: two guys with a love for the powerful joy that quality, craft beverages can bring. After too many years hawking OPB (“other people’s beverages”), they realized there was a better way: make it themselves.

To do so they knew that they wanted it to be delicious, refreshing, not too sweet (nobody wants that horrid “sugary teeth feeling” that the other hard seltzers have), have absolutely no artificial flavourings and the right amount of alcohol to make it feel good. After all hard seltzer is all about the party.

Fast forward and along come two friends of Tomas, Fadi and Jon and over a (hungover) brunch in NYC in late 2019 they hatched a plan to bring Fountain to the UK.

And here we are…

Pack me some passion baby.

What’s the big idea?

Our mission is to elevate even the simplest of moments. In a world overrun by artificiality, artifice, and misinformation, we set out to do something less complicated: create a drinks company that is clear, transparent, and pure as water.

Most importantly, Fountain sparks joy. We’re dedicated to bringing craft quality and process to hard seltzer. Together with our head brewer Richie and the rest of our team, we dedicate ourselves daily to creating the kinds of drinks we ourselves want to drink: clear, crisp, natural, and simply delicious.

Hook me up and never look back.

Our Hard Seltzer is simply better than the others

Fountain is made with a gluten-free fermented alcohol base, a touch of premium all-natural flavors, and real New York City water. With only 100 calories, natural ingredients, and 5% ABV, Fountain Hard Seltzer comes in 7 fresh fruit flavors: Tart Cherry, Watermelon, Mango, Pineapple, Lime, Blueberry, and Passionfruit.

All of our products are produced, canned, and labeled in our own New York City brewery. Because why outsource the process when we have an all-star brew team and the ability to do it ourselves? Our goal is to produce the highest quality hard seltzers infused with pure natural flavors. They’re so good, it’s not even fair to call them water.

Lock me into some now!

Our mission. Don't be dicks

Apart from making the best hard seltzer in the world we know that we want to do it the right way. We want to be good to the people we work with, the communities we live in and the world we are part of.

But most importantly, we don't want to be dicks. There are too many of those in the world already.